One of the most direct ways of joining the tech industry these days is through a digital marketing position. For the most part, this is because there are several crucial skills that you will master while you’re on the job. So what are the best digital marketing jobs where beginners are welcome?
Someone who works as a digital marketer is usually a digital marketing generalist. You will often find this role at a smaller startup or at a company that’s just starting to form a marketing department. In any case, a digital marketer should be able to adjust easily to varying work situations, especially in terms of smart time management from day to day. The specifics of this role can vary, depending on the company, but these can go from writing email newsletters to paid ad management and more.
Although content marketing jobs are typically reserved for editors and writers, there’s more to it than that. Also called content strategists, these digital experts mostly concentrate on inbound marketing. They work not only to attract new inbound users but also to bring in new leads – in short, get their contact information, especially email addresses. This is often done with different content types, including multimedia content (videos, infographics, etc.), blog posts, downloadable whitepapers or ebooks, etc.
First off, what does SEO mean again? SEO, which stands for search engine optimization, is the process of designing your website in a way that makes you more visible online when people search on you or on terms related to your business or organization. SEO specialists, therefore, should know how to do keyword research and convert what they discover into a concrete SEO strategy. SEO specialists also have to be able to use certain tools, such as Google Analytics and Google Console.
Social Media Manager
There’s so much more to social media managers, also called social media coordinators, than checking Facebook. They devise strategies for boosting social media engagement and following on multiple platforms. Social media managers will, therefore, be working closely with ad managers, content creators and other digital pros whose jobs center around attracting new users and building trust in a brand. Related to this position is the community manager, whose job is to manage Facebook groups, user forums, and other online communities.
As you can tell from their name, partnership marketers seek strategic partnerships and will be seen doing such tasks as making product presentations, meeting with CEO’s, talking to podcasters regarding ad slots, and the like. Partnership marketers can be one of two types: affiliate manager, who deals with people selling a company’s products and earning commissions; and influencer marketers, who team up with social media influencers for product promotions.